Mobile App Personalization

Deliver personalized experiences directly in your mobile app

Retain the attention of shoppers and drive higher revenue per visit in your mobile app with native personalized content and product recommendations.

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Use cross-channel behavioral and transactional data to personalize your in-app experience

Convincing shoppers to download and engage with a mobile app is difficult enough. By using cross-channel data to personalize the content, message, and product recommendations in-app, retailers can create mobile experiences that not only convince shoppers to download and engage with their apps but also drive purchases.

Improve in-app engagement with dynamic content personalized to shoppers’ cross-channel behavior

Deliver personalized mobile app experiences tailored to each shopper’s in-app and cross-channel behavior. Customize in-app visuals and messaging according to each shopper’s behavioral and transactional data in order to create more engaging mobile experiences. Personalize everything from the message displayed on the app home screen to how possible payment methods are presented.

Nosto uses GraphQL to fetch and display personalized product recommendations and content across different touchpoints.

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The commerce experience platform for people who run ecommerce

Increase in-app purchases with relevant product recommendations

The look and feel of product recommendations is just as important to their effectiveness as the relevance of the products within them. With mobile app personalization, you can leverage all of the same data and filtering options as our onsite product recommendations in a ready-for-mobile format. Mobile-friendly product recommendations make sure none of that precious space goes wasted.

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Foster loyalty by building cross-channel profiles that consist of data from desktop, in-store, and mobile

Build and leverage omnichannel profiles of your shoppers regardless of what devices they use by tracking onsite, in-app, and in-store data. Use in-app data to inform onsite and in-store experiences to ensure consistency and maximize effectiveness. Likewise, personalize your mobile app experience in real-time so that behaviors on all other channels are accounted for.

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Decrease the load on your app with GraphQL data query

By using GraphQL instead of the standard REST API, we’ve optimized our in-app personalization capabilities to ensure you can deliver personalized mobile experiences as quickly and effectively as possible. This minimizes the amount of data retrieved in each query by eliminating anything unnecessary, and creates more stability by allowing the client to define the data structure.

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Using Nosto, we are able to adapt our product recommendations to every individual behavior and sync with our custom audience segments to create truly unique experiences. The customers who interacted with Nosto’s recommendations had a conversion rate 3.5x and an average visit value 3.8x those who didn’t, and our average order value increased by 10%.”.

Matthieu Galtié, Head of Digital, Volcom Europe

It was great to have a dedicated team that was accessible to us as we navigated the Nosto implementation. We’re a very lean team, so whoever we partner with, must have excellent customer service when we need the support. Nosto has become an extension to our team.

Berly Isaak, Senior Director Global Marketing, LeSportsac

Nosto’s A/B Testing and Optimization allowed our team to quickly test different personalization strategies and learn valuable insights. We saw an 18% uplift in conversion within weeks on a single test — it was incredibly easy to set up and deploy. The tool automatically switched over the majority of the traffic to the winning variation freeing us from having to constantly monitor test results.

Emily Andrews, VP of Ecommerce, Cynthia Rowley

Nosto has been an incredible time-saver and has expanded our customization far beyond basic product recommendations. The platform itself is very user-friendly and provides helpful, granular insights on how the campaigns are performing.

Ian Leslie, CMO, Industry West

When Stackla (Visual UGC by Nosto) introduced its Organic Influencers tool, that was great for us because we were already getting so many people asking how they could get involved. Before we had to give people lengthy responses on social media but now we can just direct them to the advocates page on our website. It saves a lot of time from a community management point of view and is an easy way for people to sign up with us. The ability to craft creative briefs has really helped us communicate more clearly and easily with our growing community of passionate customers. To see the way people are engaging with the brand in our Organic Influencer’s community is very exciting.

Georgie Scott, Marketing Manager, DKSH Grocery Connect, Little Bellies

The commerce experience platform for people who run ecommerce

Personalized Emails

Pop-ups

Product Recommendations

Content Personalization

Segmentation & Insights

In-Store Personalization

A/B Testing & Optimization

Dynamic Bundles

Category Merchandising

Catalog Explorer

Dashboard & Analytics

Visual UGC powered by Stackla

Integrations for every ecommerce tech stack.

We integrate with a selection of best-in-class technology providers to ensure consistent optimized experiences across your customers’ shopping journeys. Our patented implementation methods and out-of-the-box integrations ensure easy migration, risk-free deployment and fast time-to-market. So, whichever platform you’re on or technology stack you use, we’ve got you covered.

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