With a maturing audience in an e-commerce environment, we were challenged with driving new users to the website, converting those users to customers, and maintaining a healthy conversion rate through a multi-channel approach. To accomplish these goals, we utilized several channels, and tactics within those channels, by leveraging Display ads, Paid Social Ads, and Paid Search campaigns.
Display ads to drive volume and reach
Social ads to drive conversions and new customers
Paid search ads that include Smart Shopping to drive new customers and conversions
To support brand awareness, display ads were implemented to drive volume and reach by strategically placing Foxcroft ads. Using contextual targeting, websites were identified in the network with content that matched what the customers were searching.
To support prospecting efforts, and still drive purchases, our team utilized lookalike audiences and dynamic prospecting. To enhance performance, we recommended incorporating discount messaging and offers into the ad copy.
Advantix Digital increased customer impressions by 842% for the week of Black Friday by optimizing branded campaigns and building out target display, shopping, and dynamic search ad campaigns.
Our work contributed to positive ROI overall. The results indicated that our retargeting and prospecting efforts yielded higher return on investment. We were able to protect the brand while still staying competitive in the market, to drive positive results.
12 Users Up
4.6 Avg. EComm Conversion Rate
Working to elevate a brand with a maturing audience, we took a multi-channel approach to
drive traffic to their website and assist in achieving their sales goals
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