SEARCH ENGINE OPTIMIZATION

Search Engine Optimization is just that – finding methods to improve website functionality, keyword relevancy, and ultimately visibility within Google, Bing, Yahoo! and other search engine platforms. The SEO team at AVX Digital uses the best practices in the industry to drive organic growth, brand equity, and return on investment (ROI). The digital strategists at AVX Digital are able to enhance a site’s digital footprint from the inside-out. Through various methods, SEO can amplify the quality and quantity of traffic to a site.

On-Site Optimization

The Search Engine Optimization experts at AVX Digital can enhance organic rankings with the on-site Optimization services. This can include technical improvements on the back end of a website, or “off site” that can make an impact in the search engines’ algorithms. When search engines crawl and evaluate a site, robots look at over 200 ranking signals. The strategists at AVX Digital know the ins and outs of a site that will positively or negatively impact how well the site is positioned on search engine result pages (SERPs). The team can analyze on-site opportunities for improvement which could include, but is not limited to, keyword implementation, broken links, image formatting and website page speed.

Additionally, the team can investigate all potential user experience issues on the site. For example, a large number of site visitors will leave a page if it is not loading fast enough – typically in 3 seconds or less. This can be due to how images are formatted, how well website elements load, or even caused by issues as detailed as to how tracking scripts are implemented.

While the AVX team can manage the entirety of the SEO workload, the team can also collaborate with in-house web design experts to address issues along with perfecting site navigation (Information Architecture). The easier one can navigate through a site, the more likely they would be able to find what they are looking for and complete the desired action.

Content Marketing

Content marketing ensures that content across every platform is giving consumers the information that they want and need, while being rich with relevant keywords to ensure brand exposure. Users are changing behavior more often and faster than ever and ensuring that content developed matches changing interests will assist brands stay on the forefront of user demands.

Rather than solely promoting products and services through paid media, brands should provide users content to stand out in a sea of competition and empower users to take a desired action. The AVX Digital SEO team integrates the unique voice of each client and can compose original content or reinforce existing content as an extension of the clients marketing efforts.

A focused strategy and engaging content can help drive lead acquisition, customer acquisition and ultimately sales. Optimizing the content on a website can enhance the visibility of the site for both search engines and users. The SEO team at AVX Digital is able to revise existing content while also curating original content. To grow visibility, content can be placed throughout a company’s regular site content while also promoted through channels such as social media, paid search advertising, native content advertising and many other opportunities.

Off-Site Optimization

Off-site services are methods outside the walls of a brand’s website which will also enhance the performance of the site on SERPs. The primary means of off-site growth is called “backlinking”, or “link building”. This establishes and promotes the credibility of a site by gaining links from external 3rd party sites. The more sites that redirect users via backlinks to a site, the more “relevant” and “authoritative” it is considered when being ranked in search engine queries.

Local listings will be more likely to provide more relevant visibility and traffic as the majority of visitors are driven from a localized geographical area. AVX Digital can manage Google My Business profiles to level any inconsistencies, optimize professional visibility, and update contact information in addition to other platforms such as Yelp, YellowPages, and more.

Additionally, Online Reputation Management (ORM), allows AVX’s team to drive and monitor review growth and respond to both positive and negative reviews. Managing a clean reputation is ultimately useful for brands to appeal to users hungry for transparency, clarity, and reliant on the recommendations of other users.

Voice Search

While Voice Search is still in its infancy, it is becoming more intelligent and constantly evolving. With an increase of consumers with smart speakers and several other devices with voice search capabilities, voice search is becoming more utilized than ever.
One of the many ways companies can optimize this up and coming technology is to move ahead of competitors with customizing automated responses and “skills” to answer the questions consumers are asking. AVX Digital can help brands predict users keyword phrasing and develop informative answers, boosting a brand’s awareness.

Additionally, Amine Bentahar, AVX Digital’s Chief Operating and Digital Officer, was the first published co-author (alongside Courtney Cox Wakefield of Children’s Health) on the topic of voice search! If you are interested in learning more, Voice Search: The New Search Engine is available for sale on Amazon.

SEO is a diverse service that can help brands with several elements of a digital footprint. To find out more about how AVX Digital’s SEO services could benefit your company, contact us here!